This is something you might want to ask Nike, eBay, Starbucks, FedEx, Apple, and Microsoft. Trust me, these guys *get* how much it matters. Worldwide, these are images that are recognized and trusted. These companies almost don’t need to do any advertising other than flash their logo at you and you’ve instantly got them on your mind. Have you ever heard of that “Don’t think about a zebra” trick? Try mentioning any one of these companies without having their logo flash through your mind’s eye. It just doesn’t happen.
I believe that it’s the same for books. Let’s go for that mind’s eye image again…
When I say Stephanie Meyer do you see the covers of her books in your head?
even Laura Numeroff
(Don’t feel bad if you don’t recognize this name unless you’ve had young kids in the house in the last 15 years 😉 )
I would love to hear your opinions about authors who have a great,
cohesive look to their covers!
Post a comment below!
When readers stand in the brick and mortar book store looking at books written by authors they don’t know, they pick up the books that LOOK good. It’s the covers that catch their eye and invoke some reaction from them that cause them to pick up a book to investigate further. If they open it and read a little, it’s the writing that will make or break it, but rarely will anyone pick up a book whose cover didn’t say something to them. I believe that holds true for ebooks as well. 50 well known bloggers can link to your book, but if the cover doesn’t look professional, potential readers will assume that the writing isn’t either.